The Ideal Second Screen Companion iPad Mini

One of the things that became the talk of ipad mini over the last few days is how well a device that fills the role of a second-screen device. The iPhone and iPad both have their respective advantages as a companion device when we are sitting around watching TV, but the mini iPad hits the sweet spot of portability, power and connectivity for use cases. Mini iPad will eventually overtake the full sized iPad as sales leader for Apple, but the emphasis on the suitability of the second screen can help convince those who still doubt that the smaller iPad will eventually take the crown.

The second screen experience is increasingly common, startups like Fanatix, GetGlue, movl, and many others are developing platforms and applications to help users get more from their TV viewing experience, and a network that encourages hashtag campaign and turned to Twitter to take advantage of the conversation was happening there. A recent Nielsen report showed that 86 percent of smartphone owners and 88 percent of tablet owners use their devices while watching TV, and smartphone ownership in the U.S. has recently crossed a threshold of 50 percent, which means a large number of TV viewers who divided their attention. The second screen is not a trend to watch, it is a living, breathing phenomenon has arrived.

Prior to release a mini iPad, the iPad is a perfect place to reach TV viewers with a value-add experience. Apple tablet users tend to be more prosperous, more receptive to online advertising and more likely to spend money on their devices. If you lose the ball during commercial breaks for mobile devices, in the best case scenario you drive complete with additional content related to the promotion of your advertising partners to the same tools, and in a perfect world, the audience according to demographic trends of iPad owners.

Although it is too early to say, the user base will resemble iPad mini iPad is more than it would look like the population of ownership cheaper Android-based devices. And because the main areas of difference compared to the iPad mini iPad (more than 50 percent lighter, 23 percent thinner), this is a device that is much more convenient to pick up and put down often while watching TV programs. Plus, he has access to a library of the same software as the larger cousin, which means that developers do not need to go back to the drawing board to create a second screen application for the new form factor.

Speaking iPad mini size makes take-anywhere device, and the screen real estate to ensure that users will not give up on engaging with content that might involve a lot of reading or perhaps better handled on the desktop than on a small smartphone screen. And the device is not compromised in terms of connectivity or the ability to, well, good camera, it's got Bluetooth, and optional cellular connectivity all AirPlay capabilities of the larger brother, all of which could potentially be used by developers to create a second screen activity more interesting.

Finally, in fact, a mini iPad is better for a number of use cases that are larger than its predecessor, but it feels like a perfect couch companion after a few days of thorough testing that theory. With mobile technology continues to move toward a prominent place in the living room, watching for a mini iPad to be a pace setter in terms of the key changes in home entertainment.