Google Nexus Strategy Peek Cheap Mobile Internet Everywhere

Google launches Nexus tablet Nexus 4 to 10, and some aspects of product launch proved confusing. Why build a modern smartphone with specs across the board, and then leave LTE connectivity? Or why encourage more and better hardware Nexus tablet, when there is a shortage of surprising application designed for those screens? A recent interview by NYT Brian X. John Lagerling Chen, Director of Business Development for Google Android, providing some answers to these questions, and illuminate how the Google Nexus line of the signature approach.

The point is that what Google wants to do with the Nexus is a completely different thing from Apple's strategy with its iOS hardware itself, or, in this case, from other OEMs purpose creating Android devices. Lagerling through a standardized checklist of specifications and features in Nexus 4 and talk to push the envelope in terms of providing better storage option at a price point that is in Nexus 7 tablet, but the real meat of the story comes when he is confronted with questions about the election for granted in terms of applications tablet in Google Play, and instead of answering directly, sliding into a discussion of the whole point of the Nexus program.

Lagerling also said in reference to a recent report by Asus on Nexus 7 that Google does not release sales figures, and usually do not allow for a good hardware partners. He only said that the Nexus 7 has "sold well above expectations," with the caveat that either means it's selling very well or that I have very low expectations to begin with, without hinting at which scenario is more likely.

The main objective of the program is not selling Nexus then most single type of device, but to push prices for quality hardware down to the point where it becomes universally accessible. And while not directly answering Lagerling least 4 Nexus on LTE in the interview, seen in the context of a company trying to strike a balance between power and affordability, a more plausible negligence. Google Nexus program is a way to experiment ubiquity of mobile internet, the end goal is to increase the profitability of the core product to get as many eyes on Google's software products as possible, but for a while, which does not require that any device that Nexus has always been a runaway hits. The point is to reduce costs, do more with less, to find out what users think is important in the evolution of mobile devices and the Nexus line to be affordable and attractive to everyone.

While Apple products have to be hit to justify spending on the development of their company, Google's hardware only needs to generate meaningful feedback experimentally. Search and software companies have resources and strong OEM partnerships to make the Nexus global scale field tests in an affordable mobile computing, and it is a scary proposition for a competitor whose product development strategy is based on a more traditional revenue and profitability requirements.

source: techcrunch